Digital Rhetoric: Chapter 1

In chapter one of Eyman’s textbook, he focuses on defining the term digital rhetoric. In regards to this definition he states, “the term digital rhetoric is perhaps most simply defined as the application of rhetorical theory to digital texts and performances” (Eyman 44). He breaks down the term digital rhetoric into different fields which are as follows: digital literacy, visual rhetoric, new media, human-computer interaction, and critical code studies. Eyman goes on to address all of these fields into greater detail.

Rhetorical tradition treats language as a way to persuade, while also using symbols to affect others. Digital rhetoric is apart of this as it is also used to persuade people via communication and language. It is challenged by changing the way people view digital media for their own benefit. This could be through watching informal videos which have graphics and symbols in order for the viewer to better grasp the information.

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